Going Mobile (2010) by Yiibu
Great Deck -- Picture of Mobile around the world. Data and useful info.
Great Deck -- Picture of Mobile around the world. Data and useful info.
This is one of the first agencies take on Facebook Places that I have seen that popped up on my Social Dashboard that I just add it on. These are great folks doing great things with some of the top brands in the country. I curated it here so I can reference it and so that others can use it to figure out where this LBS stuff is going. If you use LinkedIn there are some great LBS groups that are all over this area and seem to be ahead of the curve here from most folks.http://linkd.in/cH7NTO this group is over 750 folks and I have gotten great info there.
(Disclosure- I am a 4square addict with over 1,500 check ins and 35 mayorship, and following in the 300 person range on that service, and I have friends that are now aggregating their check ins on the 4sq, Gowalla, Loopt, Myplace, Yelp and others- this world is getting crazy no- aggregating content and now place. )
Thanks to the folks at Engauge for putting this piece together..
Interesting post- but if you Google or follow the links to Jaron Lainer you will find a very very smart and interesting person. The New York Times wrote a piece just on the profile page of this guy. He is the person who coined Virtual and Augmented Reality.. so great piece but if you have the time these links can start you in a direction that will take you far far away in the real and virtual worlds that we as human being are creating and using. So go now, go follow the links and get lost for a little while - no one will mind and your mind will expand-- I promise.........
Here is a great deck about what is going on in SNA (Social Network Analysis) and other areas of big data, and the areas of future BI (Business Intelligence). These are the folks that are creating the way of the future in Software development that will help define Social aspects in many different areas.
What is this going to mean in the future-my humble example in an area I know>> well say I am looking for a sales person that I am interested in to open a new market- would I leverage an internal person who knows the companies programs inside out or would I do a data dive to isolate folks that have the skill-set to learn but are the bridge between where my company is and where I want to go? How valuable would that be? In the old days- lets see your Rolodex (remember those??) Now it is who are your Linked IN connections, groups, communities you started or are actively involved with? With data and what these super smart folks are doing- now it can be an assessment of weak ties, strong ties, circle of influence, bridging abilities into various communities, sentiment analysis of viewpoint and who knows what all...Cool huh??
The companies that leverage these tools or have smart folks who have the foresight to even understand this would make champion HR folks in my example above. Am I crazy or does this make sense- let me know...
With so much data around the great teams that can create visuals that simplify and enhance the info or data is going to be in great demand. JESS3 is one of the best at doing this I have been a fan before they did the Conversation Prism for Brian Solis which is one of the best visual to see the big picture of the crazy world of Social.
This one above is pure gold- I will be checking out the rest of the report and see what Eloqua is up to- that is the purpose of these beautiful and useful visuals - no?
This is several years old so the choices have gotten ever larger much larger..
So I feel in my humble opinion the need for filters on these choices are going to become so so important. Once filters get better and better then it will become easier but how many folks that are not tech geeks like us even know how they will filter and what tools will they use - will Facebook be it ??
I am all over filtering everything that I look at and spend time with... But how will I help my kids understand how to find the right filters and how to put a value on them- if they have bad friends or good friends with bad choices ??? So I need a trust index to sort my kids Facebook friends and their social graph- tossing all the kids that have poor grades or use bad language in their post using a sentiment analysis tool and help them understand who are the downer kids and the ones that are positive and will have their backs... Is this the future with big data, social networks etc... This post is just me running on but everything that I said can be done today and will be even easier in the future.. What a choice we have...no??
A look at a 7 month study done and the results from over 500 marketers working for some the biggest players in Europe. Are we doing better any better here in the US at this time??? Who is doing this study in the US now.
This is from @spatially (Jon Gatrell) who presented at #pcampatl. It is interesting seeing the different levels of awareness of social business thru all the different industries and levels and positions in companies..It seems the same to me. Looking at things like campaigns or tools that are cool or the holy grail of the viral video.... But wait - there are folks out there that are working to make sure that a word like strategy is introduced into this world and connecting it to a business reason for doing it. Great Job, Jon and again it was time well spent.. hope the word spreads wide and well.