This is just an awesome speech - I have been working on developing branding ideas, marketing strategies, and seeing things from a different viewpoint- using assumptions based in 360 views / countertrending/ customers needing to change viewpoints- with in timelines and a smaller as usual budget to do it- so in short I have to get creative( I am looking for my genius to come to me)

Save this one and view it when you have time to be open and ready for it and if you have a job that you think that you just have to do what you do without being creative- think again about that and see what could be by being creative and innovative.