Had several conservations this week on the pro and con of drip marketing-most businesses look at it as a way to automate and keep a loop of propects engaged or a percent of them. The above chart hits this point very well.

For a small business, the internal use of it helps empowering new employees by dripping to them an indoctriation program- employee handbook and new employee training that can come in an e-mail and sets up a self-learning program from how the company does things or best case studies. These drip programs can lead the employee to understand anything that you want to engage them in. Questions to you on things of interest to them and any feedback can be incorporated and used to evaluate the program.

The key benefits is a time released and no hand holding program and a standardize program that can help you evaluate the new employee.

Just google drip marketing and within a hour you can understand the concept and start to think how it can make things happen for your business. Any questions let me know I will get you to the major players in this market to help.