Another chart>>> always measuring the easy stuff. clicks and bucks when the bigger value is in the last 3-4 on the list. Those are tougher to measure and get a handle on also you have to do product and brand heavy lifting. Changes that cost money and effort at higher levels that those top ones.... You have to have a mission that your company is on, and a connect and affinity to the conversation that is happening. Which means game changers for most companies because most are not on a mission other than getting thru the day, week, quarter with the goal of more sales. Yes Sales makes the engine go and always will but now you have to dig deeper and it is tougher.
Content marketing is the new ads and few folks will say it but this is where things break for most companies because they can't consistently produce and converse in a meaningful way for their customers...I having a tough time in our company are you?