Dachis Group goes on warpath vs Social Media... I know that I feel the exact same way... I have had customers that have seen greater results by going social in their recruiting, than in their marketing... I believe that we are at the tipping point that in 2010 it is the whole not the part of being social.. check out there slide deck and then match it again where your business is now and what you plan on doing in 2010... It is all about the execution the doing part...